White Orchid Ball

CREATIVE DIRECTION | BRAND IDENTITY | WEB DESIGN | PHOTOGRAPHY

Emma Morrissey, The White Orchid Ball Founder, is the 2013 Young Citizen of the Year. Emma and her brother’s have had their lives touched by cancer in a way that is difficult to comprehend.

By the age of 24, Emma had lost both of her parents to cancer. 

It’s something that would be too much for most. But not for Emma and her brother’s. Since the death of their mother they began an event in her memory known as the ‘White Orchid Ball’ as a fundraiser for the Cancer Council for one night a year.

Emma partnered with me to bring the brand identity of the ball up to the standard of the event itself. It needed to be modern, classy and vibrant. This needed to be executed across all aspects of the event including all print collateral, digital media and a new, fully responsive website.

Each year, the White Orchid Ball has gotten bigger and bigger and has now raised over $260k for the Cancer Council Qld since it's humble beginnings in 2011.

Photography by: Campbell & Co

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